With a few years of building websites for small-to-medium size business behind me, I’ve made some observations regarding critical thought process gone awry, severely hampering the project and the resulting satisfaction of the client.
1. Having the position that your website is an all-inclusive marketing strategy.
Sometimes I feel like clients starting a website project think it’s going to ‘rain customers’ once they get their site up, and they won’t have to do any other marketing. The internet is a great tool in your marketing and promotional toolbox. But it should not be your only tool.
Sure, there’s Google. And there’s people out their searching for your products and services at this very moment. Part of your strategy should be to isolate and attract those people. But it shouldn’t be your entire strategy. (more…)