You’ve had a taste, felt the rush, and now you can’t stop.
In my time as a web designer/developer/marketer, I’ve seen many businesses who use Google Adwords as the foundation for their online sales and/or lead-generation. And why not? Advertising is advertising isn’t it? You pay someone for exposure to a market, which brings you leads, then you convert those leads for your own business profit.
But in today’s digital market place, automation and commoditization of ad placement has created the perfect-storm for facilitating an on-going addiction for short-term marketing bumps, often leaving ad-junkies with minimal gains, lighter pockets, and the need to spend more. Pay-Per-Click: In my personal view, it’s an epidemic of sorts. (more…)